Since I released The Art of Community, one thing has become evident: the people who are buying it are awesome. If you have bought it you are awesome. If you have not, you too can be awesome.

This got my mind thinking. We should put a face to the names of these awesome people. Credit where credit is due to those of you who are supporting a Creative Commons licensed book about building collaborative communities.

So, I have a fun little competition meme. It works like this:

1. Holding your copy of The Art of Community, have a picture taken of yourself with it. Really go for gold in the picture: extra points are awarded for outfits, hats, exciting locations and comedy faces.
2. Upload your photo to Flickr (or other fave photo sharing site) with the tag artofcommunity and if you use Twitter/identi.ca, use the #artofcommunity hashtag.

I will look over all the photos and pick a winner. The winner of the competition will get a special prize. The deadline for the competition is October 25th.

Should be a little fun.

After months of writing, editing, copy-editing, reviews and production, I am pleased to announce the general availability of The Art of Community! The book is printed and on its way to bookstores – it may take a few days for it to hit your local bookstore or regional online store.

This is a book that I have been working on since November, designed to provide a solid guide to building, energizing and enabling pro-active, productive and enjoyable communities. The book covers the major areas of community leadership, distilling a set of best practices and experiences, illustrated by countless stories, anecdotes and tales.

While the book draws from my experience in Open Source and cites the experience of others in other communities, the book is not explicitly designed for technical communities and the content is applicable to any community of any size. This has been a deliberate decision: I am really keen that anyone from a knitting group to a neighbourhood watch group to a political activism group to a globally distributed Open Source project can get some real value from the book.

Throughout the eleven chapters and 360+ pages the book covers the major elements of building strong community:

• Foreword by Leo Laporte – emmy award-winning broadcaster and founder of the TWiT Network provides a thoughtful foreword, complete with his expected wit and repartee.
• Preface
• Chapter 1 – The Art of Community – We begin the book with a bird’s-eye view of how communities function at a social science level. We cover the underlying nuts and bolts of how people form communities, what keeps them involved, and the basis and opportunities behind these interactions.
• Chapter 2 – Planning Your Community – Next we carve out and document a blueprint and strategy for your community and its future growth. Part of this strategy includes the target objectives and goals and how the community can be structured to achieve them.
• Chapter 3 – Communicating Clearly – At the heart of community is communication, and great communicators can have a tremendously positive impact. Here we lay down the communications backbone and the best practices associated with using it.
• Chapter 4 – Processes: Simple Is Sustainable – We then move on to focus on putting the facilities in place for your community to do great things. In this chapter we build simple, effective, and nonbureaucratic processes that enable your community to conduct tasks, work together, and share their successes.
• Chapter 5 – Supporting Workflow with Tools – We continue our discussion of community facilities to build workflows that are driven by accessible, sensible, and rock-solid tools that enable your contributors to do great work quickly and easily.
• Chapter 6 – Building Buzz – With a solid foundation in place, we move on to build excitement and buzz around your community and encourage and enthuse every man, woman, dog and pony to get involved and participate.
• Chapter 7 – Measuring Community – Although many consider community hand-wavey and unmeasurable, this chapter confronts the myth and guides you in tracking, monitoring, and otherwise measuring the work going on the community so it can be optimized and simplified.
• Chapter 8 – Governance – Our next stop is the wide-ranging and seemingly complex topic of governance. We explore what options are available for a low-friction, capable, and representative governance strategy for your community.
• Chapter 9 – Handling Conflict – One of the most sensitive topics in community leadership is handling conflict. In this chapter we explore how to identify, handle, and prevent irksome conflict; handle divisive personalities; and unblock problems.
• Chapter 10 – Creating and Running Events – Events offer an excellent opportunity for your community to bond, be productive, and have fun, and this is where we cast our beady eye in our penultimate chapter.
• Chapter 11 – Hiring a Community Manager – Finally, we close The Art of Community with some advice and guidance for organizations who want to hire a community manager to conduct and implement the wide range of topics that we have discussed throughout the book.
• Index
• Colophon

The book is further augmented with an active website complete with discussion, articles and updated news and content about The Art of Community. You can find out more at www.artofcommunityonline.org.

Reviews

I am proud to see that the The Art of Community has already received some glowing reviews and it got a great response from everyone we put the book in front of as part of the review period. Here are some of the reviews:

“In the age of participation, there is no better tour guide than Jono Bacon. The Art of Community teaches leaders how to increase collaboration and authenticity to build belonging. This isn’t just for technology leaders; anyone who wants to harness community for their cause should read this book.”

— Amanda McPherson, The Linux Foundation

“The Internet provides the potential to separate us into a cacophony of discordant voices or to congregate us as purpose-driven communities. Jono Bacon, in his insightful ‘The Art of Community’, teaches the latter path, detailing the principles of successful community-building in a way that will appeal to both neophyte and expert alike. Given the increasingly critical role of community managers in the technology industry and beyond, ‘The Art of Community’ should find a place on any businessperson’s bookshelf, not to mention that of the PTA president, book club organizer, or union activist. Yes, it’s that good”.

— Matt Asay, Alfresco and C|NET

“Jono Bacon truly understands communities–and more importantly, how to build communities that thrive. This is the definitive guidebook to building successful communities–definitive because it is based on Jono’s extensive experience as community manager for Ubuntu, a product that inspires an Apple-esque devotion in very large part because of its vast and dedicated community. For developers and entrepreneurs who want to learn how to tap into the power of community, as Ubuntu has done so masterfully, this book is a must-read”.

— Ian Murdock, founder of Debian and Vice President of Emerging Platforms at Sun

“One thing that’s impressed me about Jono Bacon, something one can notice back when he and others were building a community around their pioneering Linux podcast, is that he simply gets the concept of community. It comes out in most everything he says, and most every decision he makes. This is the kind of a person you want writing a book on the topic. open source community building cannot be boiled down to a formula. It’s a constant effort, a soft science, an art, and Bacon is an ideal art teacher”.

— Dan Goldstein, Professor of Marketing, London Business School and Principal Research Scientist, Yahoo! Research

“The success of the open source software movement demonstrates that no obstacle is insurmountable when people come together around a shared vision. In ‘The Art of Community’, Ubuntu community manager Jono Bacon gives readers a profound glimpse into his hands-on experience as the orchestrator of one of the movement’s most powerful communities. His book offers valuable lessons on effective leadership and community building. Its compelling combination of useful theory, real-world best practices, and instructive personal anecdotes make it a richly comprehensive guide for both aspiring and experienced community leaders”.

— Ryan Paul, Ars Technica

There are many more reviews available on this page , including reviews from:

• Danese Cooper, Open Source Diva and OSI Director
• Mark R. Hinkle, Vice President of Community, Zenoss Inc.
• Pete Kronowitt, Linux and Open Source Strategist, Intel
• Jeremy Garcia, Founder of LinuxQuestions.org
• Irina Slutsky, geekentertainment.tv
• Don Marti, Conference Chair, OpenSource World and Organizer, Windows Refund Day, Burn All GIFs Day, Free Dmitry, and FreedomHEC.
• Paul Cooper, Moblin UI & Apps Engineering Manager, Intel
• Seif Lotfy, GNOME Foundation, Zeitgeist Co-Founder and Team Leader
• David Schlesinger – Director, Open Source Technologies, ACCESS Co., Ltd.; GNOME Foundation Advisory Board Member”
• Amber Graner, Ubuntu Community Member

As the book gets more reviews I will be updating that page. But you, dear reader, would you like to write a review of The Art of Community? If so, send the review text with your name and affiliation to jono AT jonobacon DOT org!

Availability

The book is available from all good bookshops and should start appearing in your local bookshops soon. You can also buy the book online from a variety of stores. Many of you use Amazon, so here are some links to the product pages:

• Canada – CDN$ 35.95
• France – EUR 26,86
• Germany – EUR 23,95
• Japan – YEN3,991
• United States – $26.99
• United Kingdom – £24.79

The book is also available in electronic book format:

• Kindle Edition – $9.99
• PDF / ePub / Mobi – $23.99
• O’Reilly Safari Books Online – available in Safari Books Online

(prices may have changed when you visit these websites)

The book will also be freely available shortly under a Creative Commons Attribution ShareAlike Non-Commercial license. It’s availability will be announced soon.

Build Some Book Buzz

If you would like to seat yourself firmly in the complete and totally frikken awesome person category and would like to help spread the word about the book, it would be fantastic if you could Twitter / identi.ca / Facebook / blog about the book, and importantly, provide a review for the book on Amazon. We also have some buttons available for your website too:

	Art Of Community Website Button Official button. 348×130 240×90 100×37
Add the following code to your website to add this button:	<a href="http://www.artofcommunityonline.org/"><img src="http://farm4.static.flickr.com/3597/3516061651_8910ba25c9_m.jpg" alt="Art Of Community"></a>
	Art Of Community Website Button Official button. 348×198 240×137 100×57
Add the following code to your website to add this button:	<a href="http://www.artofcommunityonline.org/"><img src="http://farm4.static.flickr.com/3310/3516110235_bc1c0116e2_m.jpg" alt="Art Of Community"></a>

Thanks to everyone who was involved in making this project a reality. I am really excited about this 1st Edition and I look forward to hearing your stories about how it has helped energize your communities – do let me know!

Also, if you use IRC, do come and join us in #artofcommunity on irc.freenode.net and join in the fun.

Go and Digg this!

“Jono Bacon’s The Art of Community is a wonderful meditation on building communities using modern infrastructure tools and practices gleaned from the Free and Open Source Software movement. Jono’s examples, taken from his work on Ubuntu, give a good picture of a working community and how it functions. The fact that the book is backed by a conference and an online community means this fine effort will potentially continue to grow into the watering hole for community gardeners, leaders and managers”.

— Danese Cooper, Open Source Diva and OSI Director

This quote, like the others, is available on the reviews page.

“Jono Bacon has long been an insightful voice for open source community. Now his artful stories, distilling the ethos of organizing people and activities on the net, at conferences, and in our daily routines, provide a framework for successful, community building strategies”.

— Pete Kronowitt, Linux and Open Source Strategist, Intel

“To a soundtrack of heavy metal, free-software geekstar Jono Bacon recounts the story of how he learned to gently yet productively manhandle groups of unruly Internet folks gathered around a common topic or cause. His process and methods are set out in his book, ‘The Art of Community’, where Jono’s non-ego driven account of community building will aid all manner of bosses, since almost every subject matter these days has a community with hundreds, thousands, tens of thousands and even (as in the case of World of Warcraft) millions of people clamoring around it. (Even David Hasselhoff!) Be forewarned, capitalist! There is no chapter called ‘How to Turn Communities into Dollars,’ but following Jono’s suggestions may yield you what every leader (even a capitalist) wants — a loyal and passionate community willing to collaborate to achieve a common goal”.

— Irina Slutsky, geekentertainment.tv

“If you listen to open source fans, you might get the idea that “the community” is elves who come out of the woodwork to fix your broken software while you sleep. In ‘The Art of Community’, Jono Bacon explains how reality is a little more complicated, and what the community needs in return. This book will help you get started with the diverse skills required to keep a collaborative community on track, including copywriting, social software selection, conflict resolution, and measuring if it’s all working”.

— Don Marti, Conference Chair, OpenSource World and Organizer, Windows Refund Day, Burn All GIFs Day, Free Dmitry, and FreedomHEC.

Thanks, Pete, Irina and Don!

“Communities are very complex ecosystems of human beings. Cultivating, growing, shaping and guiding the community to make them productive is definitely as much (or even more) art as science. In ‘The Art of Community’ Bacon does an excellent job explaining in detail the considerations for managing and cultivating a healthy open source community. He provides a blueprint for developing and maintaining an open source community in a programmatic way and his attention to detail and understanding of the dynamics of communities make this book an invaluable resource for anyone looking to build and maintain a community. Drawing from his own extensive experience, Bacon does a great job of explaining how to help foster a community and provides great advice ranging from choosing infrastructure, measuring growth and even hiring a community manager. All and all a must-read for any community manager”.

— Mark R. Hinkle, Vice President of Community, Zenoss Inc.

Secondly, from Seif Lotfy:

“As a rock solid book “The Art of Community” is not only about communities, but also management, organization and even marketing – it is the bible for community leadership. This book should have been out a long time ago and reading through the chapters made me reflect on almost every important situation I had to face with teams, from conflicts all the way to handling buzz. It would have helped solve some of the issues I was stuck in much faster then I did (although all the issues solved in the end were exactly how Jono described it). I am eager to apply more of this wisdom on the current projects I am involved in”.

— Seif Lotfy, GNOME Foundation, Zeitgeist Co-Founder and Team Leader

Thanks, Mark and Seif!

“One thing that’s impressed me about Jono Bacon, something one can notice back when he and others were building a community around their pioneering Linux podcast, is that he simply gets the concept of community. It comes out in most everything he says, and most every decision he makes. This is the kind of a person you want writing a book on the topic. Open-source community building cannot be boiled down to a formula. It’s a constant effort, a soft science, an art, and Bacon is an ideal art teacher”.

— Dan Goldstein, Professor of Marketing, London Business School and Principal Research Scientist, Yahoo! Research

Wow, thanks, Dan!

“The success of the open source software movement demonstrates that no obstacle is insurmountable when people come together around a shared vision. In The Art of Community, Ubuntu community manager Jono Bacon gives readers a profound glimpse into his hands-on experience as the orchestrator of one of the movement’s most powerful communities. His book offers valuable lessons on effective leadership and community-building. Its compelling combination of useful theory, real-world best practices, and instructive personal anecdotes make it a richly comprehensive guide for both aspiring and experienced community leaders”.

— Ryan Paul, Ars Technica

“Who would have known, when I first met a scruffy student from Wolverhampton Uni at a LUG meeting all those years ago, that he would end up being the name on the Internet synonymous with the word ‘community’. The fact that the Internet’s Jono Bacon is now one of the foremost authorities on building and nurturing a community shows that in an volunteer project no one cares about your questionable dress sense, dodgy taste in music, or strange choices in facial hair – all that matters are your contributions, and your ability to get on with, and inspire, others.

In this book Jono draws upon a wealth of experience from projects small to big (and when you consider the worldwide phenomenon that was LugRadio, and the worldwide phenomenon that is Ubuntu, you’re talking pretty big) to layout a blueprint for creating and sustaining communities, as well as using real world examples from Prime Ministers to Celebrity Chefs to ground the topics in a wider context. There a nice balance in that many of the examples based on success stories, but Jono is brave enough to also illustrate his points with some of his (relatively few) mistakes.

This book will be useful for anyone looking to build a volunteer community around any kind of project or cause whether it involves software, open-source, racoons, or none of the above”.

Paul Cooper, Moblin UI & Apps Engineering Manager

Awesome! These have been added to the reviews page.

“The Internet provides the potential to separate us into a cacophony of discordant voices or to congregate us as purpose-driven communities. Jono Bacon, in his insightful The Art of Community, teaches the latter path, detailing the principles of successful community-building in a way that will appeal to both neophyte and expert alike. Given the increasingly critical role of community managers in the technology industry and beyond, The Art of Community should find a place on any businessperson’s bookshelf, not to mention that of the PTA president, book club organizer, or union activist. Yes, it’s that good”.

— Matt Asay, Alfresco and C|NET

“Jono Bacon truly understands communities–and more importantly, how to build communities that thrive. This is the definitive guidebook to building successful communities–definitive because it is based on Jono’s extensive experience as community manager for Ubuntu, a product that inspires an Apple-esque devotion in very large part because of its vast and dedicated community. For developers and entrepreneurs who want to learn how to tap into the power of community, as Ubuntu has done so masterfully, this book is a must-read”.

— Ian Murdock, founder of Debian and Vice President of Emerging Platforms at Sun

“In the age of participation, there is no better tour guide than Jono Bacon. The Art of Community teaches leaders how to increase collaboration and authenticity to build belonging. This isn’t just for technology leaders; anyone who wants to harness community for their cause should read this book.”

— Amanda McPherson, The Linux Foundation

“In Art of Community, Jono “Community” Bacon once again shows that his nom de guerre is apropos. He breaks down the soft science of community management in a way few others could. Jono fundamentally understands the soft science that is community management. With his trademark British humor, he deftly explores the intricacies and subtleties of his trade, while weaving a story that is both entertaining and informative. In The Art of Community, Jono combines his deep knowledge of community with his trademark British humor. The result is both informative and entertaining, and is a must read for those looking to better understand the soft science that is community management”.

— Jeremy Garcia, Founder of LinuxQuestions.org

“Jono Bacon, in The Art of Community, takes you on a personal journey to the heart of what it takes to have and become part of a productive and well-oiled community”.

— Amber Graner, Ubuntu Community Member

Wow.

If you point your beady eyes to the top of the website, you will see a new Reviews link where I will be gathering these reviews of the book.